人民邮电出版社逯宇铎跨境电子商务英语(音频指导版)课后练习参考答

配套的教材信息

书名：跨境电子商务英语(音频指导版)

译作者：逯宇铎

出版社：人民邮电出版社

Tags：人民邮电出版社逯宇铎跨境电子商务英语(音频指导版) 课后练习参考答

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内容简介

Unit 1

Overview of Cross-Border E-Commerce / 1

Part 1 The Concept of Cross-Border E-Commerce / 1

Part 2 The Differences Between Traditional Foreign Trade and Cross-Border E-Commerce / 5

Part 3 The Current Situation of Cross-Border E-Commerce in China / 10 Supplementary Materials / 14

Unit 2

Main Cross-Border E-Commerce Platforms / 16

Part 1 Amazon and eBay / 16

Part 2 Alibaba and AliExpress / 20

Part 3 Shopee and Lazada / 24 Supplementary Materials / 28

Unit 3

Opening a Cross-Border E-Commerce Store / 31

Part 1 Selection of a Cross-Border E-Commerce Platform / 31

Part 2 Preparation of Registration Materials / 35

Part 3 FAQ While Opening a Cross-Border E-Commerce Store / 40

Supplementary Materials / 44

Unit 4

Store and Product Description / 47

Part 1 Store Description / 47

Part 2 Title and Key Words of a Product / 51

Part 3 Product Description and Features / 56

Supplementary Materials / 61

Unit 5

Cross-Border E-Commerce Product Management / 65

Part 1 Product Selection / 65

Part 2 Product Pricing / 69

Part 3 Forbidden and Restricted Products / 74

Supplementary Materials / 78

Unit 6

Cross-Border E-Commerce Order Management / 81

Part 1 Pre-sale Inquiry and Reply / 81

Part 2 Placing an Order / 85

Part 3 Follow-up of Order Related Services / 89

Supplementary Materials / 93

Unit 7

Cross-Border E-Commerce Marketing Activities / 95

Part 1 Promotion and Marketing / 95

Part 2 SEO and SEM / 99

Part 3 Brand Building / 104

Supplementary Materials / 109

Unit 8

Cross-Border E-Commerce Payment / 112

Part 1 Offline and Online Payment / 112

Part 2 Payment Process / 116

Part 3 Account Withdrawal / 121

Supplementary Materials / 125

Unit 9

Cross-Border E-Commerce Logistics and Warehousing / 128

Part 1 Packaging / 128

Part 2 Logistics Channels / 133

Part 3 Delivery Tracking and Transportation Time / 138

Supplementary Materials / 143

Unit 10

Customer Service of Cross-Border E-Commerce / 145

Part 1 Customer Service Procedures / 145

Part 2 Complaint Problems / 149

Part 3 Returning and Refunding / 154

Supplementary Materials / 158

Unit 11

Transaction Evaluation of Cross-Border E-Commerce / 161

Part 1 Five-Star Praise and Feedback / 162

Part 2 Bad Review and Feedback / 166

Part 3 Seller’s Evaluation of the Buyer / 170

Supplementary Materials / 174

Unit 12

ERP and Supply Chain of Cross-Border E-Commerce / 177

Part 1 Functions and Advantages of ERP / 177

Part 2 Main ERP Systems / 182

Part 3 Supply Chain Service Provider and Supply Chain Management / 187 Supplementary Materials / 192

人民邮电出版社逯宇铎跨境电子商务英语(音频指导版)课后练习参考答

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